sudo apt-get update
because there is no such url http://ppa.launchpad.net/kilian/f.lux/ubuntu/dists/saucy/main/binary-i386/Packages today (02.11.2013) for Ubuntu 13.10 (saucy). Edit in Software & Updates distribution to raring and continue with fillowings
sudo apt-get update
sudo apt-get install fluxgui
Thats all.